At the end of the prairie where the hills begin, there is "the Wall," a strip about nine miles long with spires, ridges and gullies. The town of Wall is named for this rugged wall.
Wall is the home of Wall Drug advertised from far and wide and worth a visit. Wall Drug was purchased by Ted and Dorothy Hustead in 1931 and they gave the business five years to become a success. This was in the Depression and no one had any money and for four years they lost money and thought they would have to give up. Then Dorothy thought about all the travelers going to Yellowstone and the newly completed Mt. Rushmore passing by on the highway and not stopping in the drug store. She came up with the idea to offer free ice water. Ted put up signs on the highway and the first summer they had to hire eight shop girls to help with the customers. From that time forward the drug store has offered free ice water and nickel coffee. It now covers a city block with lots of customers. It sells everything from original art work to tee shirts to a meal, morning, noon and night and outback you can ride a Jackalop. You never know who you could run into in Wall. Evan Oscar Mayer Weiner visits Wall.
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| Get your picture in a covered wagon |
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| Old Prospector |
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| Dinosaurs |
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| A city block building |
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| More Dinosaurs |
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| Ride the Jackalope |
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| Wall of Pictures |
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| Signing Cowboys |
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| Oscar Mayer Weiner |
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